Persona, the leading global identity platform redefining how businesses verify and manage digital identities, has officially announced the launch of a major update for its Workforce Identity Verification (IDV) solution.
According to certain reports, this particular update makes it possible for organizations to combat rising candidate fraud, defend against AI-driven impersonation, and at the same time, seamlessly verify user identities across every stage of the workforce lifecycle, ranging from hiring to offboarding.
To understand the significance of such a development, we must take into account some newly-published data from Cisco Splunk, data which shows that 98% of cyberattacks rely on social engineering tactics.
Another survey contextualizing its importance came from Gartner® report, where it was revealed that one in four candidate profiles globally will be fake.
Mean to act as a plug-in for that very gap in security, Persona’s latest Workforce IDV enhancements anchor access control in real-world identity checks so to deliver higher identity assurance during high-risk events, such as hiring, onboarding, and account recovery. More on that would reveal how the stated mechanism integrates directly with leading Identity and Access Management (IAM) platforms like Okta and Cisco Duo, something it does for the purpose of helping organizations strengthen Zero Trust security without sacrificing user experience.
All in all, Persona’s Workforce IDV solution arrives on the scene bearing an ability to offer a dynamic, privacy-conscious approach towards verifying employee identity. It further supports 20+ languages, adapting to real-time risk using automation and orchestration tools that minimize friction while maximizing security.
“In today’s environment, ensuring the person behind the screen is who they claim to be is more important than ever,” said Rick Song, CEO and co-founder of Persona. “With state-sponsored actors infiltrating enterprises and generative AI making impersonation easier than ever, our enhanced Workforce IDV solution gives organizations the confidence that every access attempt is tied to a real, verified individual.”
Talk about the whole value proposition on a slightly deeper, we begin from the promise of global identity verification, which ensures support for government ID verification coverage across more than 200 countries and territories.
Next up, we have a rich library of verifications and signals coming into play that facilitate verifications with passive and behavioral signals to achieve stronger identity verification and fraud detection.
Beyond that, we have one assortment of dynamic employee verification experiences that are effectively designed to adjust friction based on a session’s risk level or geography.
Then, there are integrations with the user’s existing identity stack. These integrations represent connections with leading IAM, HRIS, IT, and security tools to automate identity verification workflows.
Moving on to the availability of granular privacy and retention control, it houses configurations to protect sensitive data and meet global compliance standards with granular privacy, retention, and redaction controls.
Rounding up highlights would be the solution’s bid to provide trackable and explainable insights. The idea here revolves around driving transparent and explainable decisions with full insight into every interaction, including event details related to device and location data.
Making this development even more critical would be Persona’s own industry-leading stature. You see, during the course of 2024, the company blocked over 75 million AI-based face spoof attempts. This came alongside a 50x increase in deepfake activity observed over the last few years.
Persona presently detects more than 50 unique classes of AI-generated spoofing techniques, combining visual, behavioral, and passive signals to detect even the most convincing fakes.
Founded in 2018, Persona’s rise up the ranks stems from empowering business that needs to verify their customers online. The company’s excellence in what it does can also be understood once you took into account its clientele, which spans across AI platforms, retail, fintech, marketplace, delivery services, real estate, hospitality, HR, edtech, legal services, as well as home and childcare services.
