Akeneo, the Product Experience (PX) company and leading provider of Product Information Management (PIM) solutions, has officially unveiled its new industry-shaping capabilities at the PX World Conference, Akeneo Unlock 2025.
According to certain reports, the stated capabilities arrive on the scene bearing an ability to leverage AI, and therefore, bring the voice of customers to the product record, thus allowing for contextual product discovery and purchase. More on that would reveal how Akeneo’s latest brainchild makes it possible for businesses to centralize, enrich, activate, and optimize each product’s unique story.
All in all, Akeneo’s new powerful new functionality is designed to aid in each phase of this product storytelling process.
Talk about the these new capabilities on a slightly deeper level, we begin from the newly-introduced dynamic attribute dependencies that, on their part, will leverage conditional logic to ensure the most relevant attributes and values are included in the product record.
Such a mechanism, for better understanding, becomes immensely important for any business that needs to decrease risks associated with expensive regulatory fines. This would be now possible by ensuring that product data meets strict legal standards and industry requirements, including ETIM and Digital Product Passports.
Next up, we have high-granularity GenAI prompts coming into play. These prompts can effectively increase translation accuracy and content specificity by helping users provide specific instructions for how each product attribute should be handled. The stated help allows AI agents to focus on certain terms, ignore select words, or handle HTML tags more effectively.
Another detail worth a mention here is rooted in the introduction of Akeneo App for SAP Commerce. This particular app will empower integrators to configure and transform the data quickly and easily, all for the purpose of meeting complex commerce needs and reducing the total cost of ownership associated with SAP Commerce.
Then, there is the new AI Image Transformation & Akeneo Content Delivery Network (CDN), which can automatically format assets to meet the needs of any channel. Once that bit is over, the given network then leverages Akeneo’s new CDN to deliver those tailored product assets at the disposal of market directly from Akeneo Product Cloud, reducing image load times and improving website reliability and security.
Joining the same would be the system’s potential in regards to accessing new syndication channels that preach a single source of truth for product. This it does through syndication directly from Akeneo Product Cloud to over 500 destinations, including Google Shopping, eBay, Walmart, Home Depot, and Best Buy.
Rounding up highlights would the availability of PX Insights. The insights effectively turn customer intent, behavior, and sentiment into actionable insights, using opportunities to curate product information which more closely aligns with the way buyers think about and use products. The idea here is to execute smarter merchandising strategies that grow sales and reduce returns.
Thanks to the said feature, Akeneo now natively stores, manages, analyzes, and shares customer insights like search and discovery behaviors, sentiment analysis, and product reviews.
“Surfacing review data inside Akeneo is game-changing for Leatherman Tool Group,” said Carl Ogden, Software Development Manager, Leatherman Tool Group. “Now, every time a product manager logs into the PIM they can see real-time review data, alongside product information, along with AI-generated recommendations on how to improve the product description or metadata or categorization of the product. PX Insights eliminates the data and team silos, allowing us to focus on refining product content based on market insights, instead of just ‘inside out’ product positioning. We now have a dynamic, customer-informed product record that is future-proof for tomorrow’s AI-powered searches.”
Founded in 2013, Akeneo’s rise up the ranks stems from creating an ecosystem where every product interaction is an experience that guides consumers and professionals to the best purchase, anytime, anywhere. The company’s methodology, at present, is based upon providing software, education, and an engaged community.
Akeneo’s excellence in providing the said components can be understood once you consider leading global brands, manufacturers, distributors, and retailers, including Chico’s, CarParts.com, TaylorMade Golf, Rail Europe, Kering, and more rely upon Akeneo to scale and customize their omnichannel commerce initiatives.
