OneTrust, the platform helping organizations use data and AI responsibly, has officially announced the launch of OneTrust Consent Management solution as a Snowflake Native App on Snowflake Marketplace.
According to certain reports, the stated solution arrives bearing an ability to empower OneTrust and Snowflake’s joint customers in the context of enforcing consented data’s using their Snowflake customer data platform implementations. The idea here is to let organizations’ marketing, data, and AI programs reflect real-time consumer preferences on how their data can be used.
Before we dig any further, we must take into account one Snowflake’s 2025 Modern Marketing Data Stack report, which reveals a substantial 53% increase in customers who used consent management tools in the past year.
In that respect, The OneTrust Consent Management Snowflake Native App makes it possible for organizations to maximize the value of their first-party customer profiles. This it does by ensuring that data in Snowflake and everything connected to it effectively enforces user consent and preferences.
“With its Consent Management Native App on Snowflake, OneTrust provides data and IT managers with the data governance tools necessary to comply with privacy laws and honor the preferences of individual consumers, while empowering the marketing teams with consented customer data,” said David Wells, Industry Principal, AdTech and MarTech at Snowflake. “As Snowflake continues to make strides to mobilize the world’s data, partners like OneTrust can give our customers the confidence that they are using data responsibly in the Snowflake AI Data Cloud.”
Talk about the whole value partnership on a slightly deeper level, we begin from the partners’ very focus on enforcing data governance policies. This basically means that customer consent policies are connected directly to native data security controls available across the Snowflake AI Data Cloud. Such a mechanism treads up a long distance to immediately secure data access of downstream marketing and data users.
More on the same would reveal that, rather than slowing down the business with manual processing of ad-hoc data requests, data teams can seamlessly streamline data governance and accelerate time-to-value.
Next up, there is the promise of closing the compliance gap. You see, OneTrust Consent Management Snowflake Native App allows consent data to be securely shared with customers’ alternative Snowflake admins and accounts, including third parties. The entire arrangement is markedly conducted with appropriate masking, while simultaneously applying the relevant access policies.
In case that wasn’t enough, data teams can also extend the roles and permissions of Snowflake to their marketing data, thus accommodating corporate policies on data privacy at every juncture.
Rounding up highlights would be a facility committed to respecting privacy choices. Thanks to the availability of real-time consent data, the underlying integration can keep customer data from getting processed or used by downstream systems, empowering organizations to increase trust with customers and capture more first party data through transparency for user privacy preferences.
Among other things, we ought to mention the fact that Snowflake Marketplace is a platform best-known for helping companies expand AI and data use cases with third-party data, apps and AI products. Complementing this would be a facility focused on on-platform purchasing and immediate access to data products, something which dramatically lowers integration costs and streamlines procurement processes.
As the marketplace delivers data, apps and AI products directly to the customers’ data, it is also able to deliver a superior customer experience, as well as access accelerated revenue growth and increased margins.
“Consent is the foundation of responsible data use, but the complexity of today’s data ecosystems—from marketing stacks to AI workflows—makes it difficult to manage at scale,” said Blake Brannon, Chief Innovation Officer at OneTrust. “Our Consent Management Snowflake Native App bridges that gap—empowering organizations to activate real-time, consented data not just for marketing, but also for analytics, personalization, and AI use cases. By honoring user preferences and enforcing governance policies, teams can unlock trusted data and AI innovation with confidence.”
