Netarx, a leader in digital trust and enterprise security, has officially announced the launch of its SMS Deepfake Detection Tool, which is designed to extend protection into one of the most targeted communication channels i.e. SMS, while simultaneously scaling the company’s suite of innovations across voice, video, email and identity fraud.
To understand the significance of such a development, we must take into account one report from Gartner where it was revealed that real-time detection of deepfakes and disinformation is now, by and large, a foundational requirement when it comes to maintaining digital security.
In that regard, Netarx’s latest brainchild bring forth a cross-channel brand of protection which, on its part, is expected to become a model for wider cybersecurity efforts moving forward. .
Talk about Netarx’s comprehensive portfolio of solutions on a slightly deeper level, it basically conceives end-to-end deepfake detection across every major communication channel to bestow upon organizations layered and dedicated protection against fraud and impersonation.
This assortment of channels begins from voice. Here, the underlying technology spots synthetic and manipulated speech in real time to stop impersonation attempts during live calls.
Up next comes the video channel, which can apply advanced AI to live and recorded video, all for the purpose identifying manipulated content used in executive fraud, social engineering, and misinformation.
Another detail worth a mention relates to the email communication channel. Enhancing security here would be the solution’s ability to block phishing and AI-crafted email scams. This translates to how given technology analyzes content and metadata to distinguish legitimate communication from malicious attempts.
Hold on, we still have a couple of bits left to unpack, considering we haven’t yet explored the identity/IDC avenue. In essence, the new all-new deepfake detection tool contributes to the cause by preventing biometric impersonation and synthetic identity fraud through validated authenticity during verification processes.
Rounding up highlights would be the newly-introduced focal point in SMS which is well-equipped to detect AI-generated or manipulated text messages in real time, protecting against phishing, impersonation and credential theft.
Among other things, it ought to be acknowledged that taking a departure from the traditional approach of relying on point solutions or signature-based detection, Netarx deploys well over 50 metadata signals aggregated from voice, video, email, SMS and identity systems to reveal cross-channel inconsistencies that siloed tools cannot.
Meant to be delivered as a SaaS, the technology even imposes minimal deployment burden, as the whole process can be carried out without any coding or integration.
Not just that, it also runs multiple AI models in parallel so to validate results with federated checks, and at the same time, secure provenance using blockchain. Such a mechanism, like you can guess, really goes the distance to eliminate blind spots, create shared awareness, and provide enterprises with real-time accuracy.
Founded in 2023, Netarx’s rise up the ranks stems from combining ensemble AI, federated validation and blockchain-backed provenance to help organizations prevent fraud, protect data, and maintain confidence in the age of generative AI threats. The company’s innovation-centric methodology can be further contextualized once you consider it has, thus far, filed for more than 130 patents.
“Deepfake threats are evolving faster than most organizations can defend against,” said Sandy Kronenberg, CEO of Netarx. “With the launch of our SMS Deepfake Detection Tool, Netarx empowers enterprises to stay ahead by extending real-time protection into messaging. Combined with our voice, video, email and identity solutions, we give customers a unified shield against the full spectrum of AI-generated attacks.”
