Liminal, the intelligence platform for complex markets and regulated industries, has officially published the results from its two groundbreaking insights reports i.e. the Link Index: Age Verification and the Link Index: Age Estimation.
Going by the available details, these reports are designed to benchmark more than 40 leading vendors, all for rethinking the future of age assurance. More on the same would reveal how the stated reports, on their part, will be able to provide a comprehensive analysis of evolving age assurance landscape.
The behind such a setup is to address regulatory compliance, accommodate emerging technologies, and conduct vendor benchmarking for enterprises that are currently in the process of navigating online safety, digital identity, and fraud prevention.
To understand the significance carried by such a development, we must take into account a fact that, with governments and regulatory bodies bringing out stricter mandates for online age verification and age estimation, businesses across the board are now up against significant challenges, as far as ensuring compliance and maintaining a seamless user experience is concerned.
You see, recent regulatory developments like UK’s Age-Appropriate Design Code (AADC) and expanding COPPA mandates call, quite explicitly, for companies to integrate scalable, privacy-preserving age verification and estimation technologies.
“Liminal is committed to empowering businesses with actionable intelligence that enables them to navigate complex regulatory landscapes and implement scalable, compliant age assurance solutions,” said Travis Jarae, CEO at Liminal. “Our latest reports provide unparalleled insights, helping organizations future-proof their compliance strategies while optimizing user experience.”
Anyway, talk about the findings made public by Liminal’s pair of reports, they begin from the aspect focused on market growth and urgency. Here, the reports reveal that global age assurance market is set to grow from $5.7 billion in 2025 to $10.4 billion by 2029. This will likely materialize on the back of increasing regulatory enforcement and demand for safer online environments.
The next component covered here revolves around regulatory complexity. This translates to how nearly 85% of practitioners rank data privacy and user experience as the second most important factors in age assurance solution purchases, causing a real problem when it comes to balancing compliance with user experience.
Such a gap, like you can guess, spells an urgent need for strategies that ensure compliance without compromising user experience.
Another detail worth a mention is rooted in the diverging vendor capabilities, considering the reports in question segment leading vendors into legacy data solutions, identity-driven companies, and next-generation AI-powered verification specialists.
Markedly enough, Liminal’s reports also discovered that more and more companies are now shifting towards biometric, AI-driven, and behavioral analytics-based estimation models. The stated transition is driven by 86% of industry leaders prioritizing user experience alongside compliance.
Hold on, we still have a few bits left to unpack, as we haven’t yet expanded upon the growing need for fraud prevention. In essence, nearly 38% of users reported running into deepfakes online, thus driving increased demand for age assurance solutions that pack together fraud detection and advanced capabilities beyond facial biometric matching.
Rounding up highlights would be the global regulatory pressure. If we entrust Liminal’s word, by 2026, compliance-related fines will comfortably exceed the mark of $2.5 billion, making non-compliance an expensive risk for organizations that fail to adopt effective solutions.
“With increasing regulatory scrutiny and the growing need for digital identity solutions, businesses must adopt future-proofed age assurance strategies that prioritize compliance and user experience,” said Filip Verley, Chief Innovation Officer at Liminal. “Our insights highlight the technological advancements and vendor capabilities that will define the next generation of age verification and estimation solutions.”
